--- title: blog | Katie Godbout description: Katie Godbout is a fractional CMO with nearly 20 years of B2B marketing experience, specializing in financial services, fintech, and SaaS. She has held senior leadership roles across the full spectrum — CMO, VP of Sales and Marketing, and Strategic Advisor — working with companies from early-stage SaaS to established financial services firms, including a dual ownership role over both sales and marketing at a SaaS fintech serving financial advisors and retirement planners. She was named Pavilion Mentor of the Year in 2022 and is a Pavilion CMO School graduate. She works with founders and growth-focused businesses through Katie Godbout, LLC. --- [Skip to content](https://www.katiegodbout.com/blog/author/katie-godbout/page/1#main-content) [![Katie Godbout, LLC](https://www.katiegodbout.com/hs-fs/hubfs/kg-icon.png?width=100&height=100&name=kg-icon.png)](https://www.katiegodbout.com/) - [About](https://www.katiegodbout.com/about) - Services Show submenu for Services - [The Diagnostic](https://www.katiegodbout.com/growth-diagnostic) - [The Sprint](https://www.katiegodbout.com/growth-sprint) - [Fractional CMO](https://www.katiegodbout.com/fractional-chief-marketing-officer) - [Results](https://www.katiegodbout.com/results) - [Blog](https://www.katiegodbout.com/blog) - [Let's Talk](https://www.katiegodbout.com/lets-talk) Open main navigation Close main navigation - [About](https://www.katiegodbout.com/about) - Services Show submenu for Services - [The Diagnostic](https://www.katiegodbout.com/growth-diagnostic) - [The Sprint](https://www.katiegodbout.com/growth-sprint) - [Fractional CMO](https://www.katiegodbout.com/fractional-chief-marketing-officer) - [Results](https://www.katiegodbout.com/results) - [Blog](https://www.katiegodbout.com/blog) - [Let's Talk](https://www.katiegodbout.com/lets-talk) - [Book a Call](https://meetings.hubspot.com/katie-godbout) [Book a Call](https://meetings.hubspot.com/katie-godbout) # Growth Without Chaos Marketing insight for founders and business leaders who are done guessing. ### Growth Without Chaos, delivered. [![](https://www.katiegodbout.com/hubfs/We%20need%20someone%20to%20handle%20marketing..png)](https://www.katiegodbout.com/blog/before-you-hire-marketing) ## [Before You Hire Someone to “Handle Marketing”](https://www.katiegodbout.com/blog/before-you-hire-marketing) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Nov 9, 2026, 10:09:01 AM Firms are widening what they offer and hiring for growth at the same time. TL;DR “Handle marketing” ... [Read more](https://www.katiegodbout.com/blog/before-you-hire-marketing) [![How to Evaluate a Marketing Idea Before Committing Your Team](https://www.katiegodbout.com/hubfs/How%20to%20Evaluate%20a%20Marketing%20Idea.png)](https://www.katiegodbout.com/blog/evaluate-marketing-idea) ## [How to Evaluate a Marketing Idea Before Committing Your Team](https://www.katiegodbout.com/blog/evaluate-marketing-idea) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Oct 19, 2026, 11:11:00 AM TL;DR To evaluate a marketing idea before committing your team, answer five questions first. What sh... [Read more](https://www.katiegodbout.com/blog/evaluate-marketing-idea) [![AI Picked a Side in Financial Services, Katie Godbout, Fractional CMO and Strategic Advisor](https://www.katiegodbout.com/hubfs/What%20AI%20Actually%20Changes%20About%20B2B%20(1).png)](https://www.katiegodbout.com/blog/the-week-ai-picked-a-side-in-financial-services) ## [The Week AI Picked a Side in Financial Services](https://www.katiegodbout.com/blog/the-week-ai-picked-a-side-in-financial-services) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Sep 14, 2026, 3:35:07 PM What actually happened in financial services AI this week? Six AI-powered products or research relea... [Read more](https://www.katiegodbout.com/blog/the-week-ai-picked-a-side-in-financial-services) [![Do the marketing math. Katie Godbout, Fractional CMO and Strategic Advisor.](https://www.katiegodbout.com/hubfs/Do%20the%20Marketing%20Math.png)](https://www.katiegodbout.com/blog/how-many-new-clients-financial-planning-practice-needs) ## [How Many New Clients Does Your Financial Planning Practice Actually Need?](https://www.katiegodbout.com/blog/how-many-new-clients-financial-planning-practice-needs) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Sep 4, 2026, 2:40:00 PM A financial planning practice can have a clear growth ambition and still need to answer one useful q... [Read more](https://www.katiegodbout.com/blog/how-many-new-clients-financial-planning-practice-needs) [![The four numbers that connect marketing to business growth.](https://www.katiegodbout.com/hubfs/The%20four%20numbers%20that%20connect%20marketing%20to%20business%20growth..png)](https://www.katiegodbout.com/blog/the-only-4-numbers-that-tell-you-if-your-marketing-is-actually-working) ## [The Only 4 Numbers That Tell You If Your Marketing Is Actually Working](https://www.katiegodbout.com/blog/the-only-4-numbers-that-tell-you-if-your-marketing-is-actually-working) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Aug 19, 2026, 4:44:57 PM Your marketing dashboard can be full and still be useless. Website traffic increased 18%. Email enga... [Read more](https://www.katiegodbout.com/blog/the-only-4-numbers-that-tell-you-if-your-marketing-is-actually-working) [![Tactics Aren't Goals: Katie Godbout, Fractional Chief Marketing Officer and Strategic Advisor](https://www.katiegodbout.com/hubfs/Tactics%20arent%20goals..png)](https://www.katiegodbout.com/blog/how-to-set-marketing-goals-that-drive-growth) ## [How to Set Marketing Goals That Actually Drive Growth](https://www.katiegodbout.com/blog/how-to-set-marketing-goals-that-drive-growth) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Jul 22, 2026, 11:29:47 AM Marketing goals should define measurable business outcomes—not activities. Instead of “launch a podc... [Read more](https://www.katiegodbout.com/blog/how-to-set-marketing-goals-that-drive-growth) [![Read This Before You Write the Marketing Job Description](https://www.katiegodbout.com/hubfs/Read%20Before%20You%20Write%20the%20JD.png)](https://www.katiegodbout.com/blog/why-a-marketing-person-isnt-a-marketing-strategy) ## [Why a Marketing Person Isn't a Marketing Strategy](https://www.katiegodbout.com/blog/why-a-marketing-person-isnt-a-marketing-strategy) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Jun 22, 2026, 5:17:00 PM Six months after the hire, the founder feels like marketing isn't working. The marketer feels like t... [Read more](https://www.katiegodbout.com/blog/why-a-marketing-person-isnt-a-marketing-strategy) [![Strength Got Quieter.](https://www.katiegodbout.com/hubfs/Strength%20Got%20Quieter.png)](https://www.katiegodbout.com/blog/strength-is-quieter-than-i-thought) ## [Strength Is Quieter Than I Thought — So Is Sustainable Business Growth](https://www.katiegodbout.com/blog/strength-is-quieter-than-i-thought) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Jun 4, 2026, 9:00:01 AM Strength isn't loud. It's consistent. The founders who grow the most aren't doing more — they're rem... [Read more](https://www.katiegodbout.com/blog/strength-is-quieter-than-i-thought) [![AI Made Marketing Feel Accessible. That's Not the Same as Effective. What founders get wrong & what growth actually requires.](https://www.katiegodbout.com/hubfs/AI%20Marketing%20Accessible%20or%20Effective%20(1200%20x%20628%20px).png)](https://www.katiegodbout.com/blog/ai-made-marketing-feel-accessible-thats-not-the-same-as-effective) ## [AI Made Marketing Feel Accessible. That's Not the Same as Effective.](https://www.katiegodbout.com/blog/ai-made-marketing-feel-accessible-thats-not-the-same-as-effective) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) May 12, 2026, 1:22:16 PM AI tools have made content creation faster and cheaper than ever. But faster content production isn'... [Read more](https://www.katiegodbout.com/blog/ai-made-marketing-feel-accessible-thats-not-the-same-as-effective) [![](https://www.katiegodbout.com/hubfs/Growth-Stage%20B2B%20Alignment.png)](https://www.katiegodbout.com/blog/growth-stage-b2b-gets-easier-the-moment-everyone-stops-solving-different-problems) ## [Growth-Stage B2B Gets Easier the Moment Everyone Stops Solving Different Problems](https://www.katiegodbout.com/blog/growth-stage-b2b-gets-easier-the-moment-everyone-stops-solving-different-problems) ![Picture of Katie Godbout](https://www.katiegodbout.com/hs-fs/hubfs/IMG_6288-1-1.jpeg?width=50&name=IMG_6288-1-1.jpeg) [Katie Godbout](https://www.katiegodbout.com/blog/author/katie-godbout) Apr 2, 2026, 7:45:00 AM Most teams don't struggle because they lack talent, effort, or ideas. They struggle because marketin... 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I work with founders and business leaders as a fractional CMO — building the strategy, the systems, and the accountability that moves growth forward.  [Let's talk](https://meetings.hubspot.com/katie-godbout) [linkedin-in icon](https://www.linkedin.com/in/katiegodbout/) --- [![Katie Godbout, LLC](https://www.katiegodbout.com/hs-fs/hubfs/kg-icon.png?width=100&height=100&name=kg-icon.png "Katie Godbout, LLC")](https://www.katiegodbout.com/) [About](https://www.katiegodbout.com/about) | [Services](https://www.katiegodbout.com/services) | [Blog](https://www.katiegodbout.com/blog) | [Let's Talk](https://www.katiegodbout.com/lets-talk) [Privacy Policy](https://www.katiegodbout.com/privacy-policy) [Terms & Conditions](https://www.katiegodbout.com/terms-conditions) Copyright © 2026, Katie Godbout, LLC