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AI Made Marketing Feel Accessible. That's Not the Same as Effective.

katie@katiegodbout.com (Katie Godbout) — Tue, 12 May 2026 18:22:16 GMT

TLDR: AI tools have made content creation faster and cheaper than ever. But faster content production isn't the same as effective marketing. The founders and business leaders cutting their marketing strategists in favor of AI are trading real growth leverage for the appearance of activity. Here's what's actually happening — and what the right model looks like.

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Sales & Marketing Alignment: Why It's the Lever Most SMBs Are Missing

katie@katiegodbout.com (Katie Godbout) — Fri, 24 Feb 2023 14:15:00 GMT

In nearly two decades of B2B marketing, I've seen a lot of growth initiatives stall for reasons that had nothing to do with the market, the product, or the team's effort. More often than not, the root cause was the same: sales and marketing weren't working from the same playbook.

A Practical Marketing Strategy Framework

katie@katiegodbout.com (Katie Godbout) — Wed, 04 Jan 2023 15:30:00 GMT

You Cannot Grow What You Haven't Defined

I've said it for years: you cannot achieve a goal you haven't defined. And yet, most businesses I encounter — especially in financial services and B2B — are trying to grow without a clear marketing strategy. They're running tactics. Posting on LinkedIn. Sending emails. Maybe running ads. But tactics without strategy is just expensive noise.