The Growth Decision Sprint™
21 days · $22,000
One defensible answer on the decision in front of you — backed by one reconciled operating plan.
The Sprint is for founders of $2M–$20M B2B services and SaaS companies who are about to make an expensive growth decision — and don't yet have the confidence to sign off on it. Most founders come to me the week before a board meeting, an offer letter, or a signed agency contract. The Sprint replaces the guesswork with a structured 21-day process that ends where every founder wants to end: with a clear go/no-go recommendation and the operating case behind it.
You're probably the right fit if all four are true.
The Sprint isn't for everyone. It's built for a specific moment in a specific kind of company. If these four describe you, keep reading.
You're a founder or CEO of a $2M–$20M company.
Specifically, a B2B services or SaaS company. You're big enough to have growth math to reconcile. Small enough that one wrong decision leaves a visible dent.
You have a specific decision on the table this quarter.
A marketing leader hire, an agency replacement, a rebrand, a spend increase, a market entry, a new offer launch, or a technology purchase. Something with a date on the calendar.
You've talked to your team and you're still not confident.
Every input has been directional. Nothing has been reconciled into one plan you can defend.
You want an answer, not another sales pitch.
You're not shopping for a long-term engagement. You want to make a specific expensive decision correctly.
The Growth Decision Framework™
Every Sprint runs the same four pillars. That's how you get a defensible answer in 21 days — not another 90-day advisory engagement.
Days 1-5
Growth Math Reconciliation
One-page document tying revenue targets to:
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Revenue targets
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Pipeline requirements
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Conversion rates
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Channel capacity
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Team capacity
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Budget requirements
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Gaps between the growth goal and current capacity
Days 6-10
Priority & Activity Audit
What to keep, stop, consolidate, and prioritize:
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Campaign inventory
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Agency and partner review
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Tool and technology assessment
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Initiative inventory
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Kill, keep, or consolidate decisions
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Shared team priorities
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Clear execution sequence
Days 11-15
Positioning-to-Revenue Alignment
Where your market story aligns—and breaks:
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Offer and buyer-need alignment
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Website positioning and messaging
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Sales-pitch consistency
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Gaps across the buyer journey
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Revenue leaks costing you deals
Days 16-21
Decision Recommendation
A defensible answer to your pending decision:
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Clear go/no-go recommendation
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Supporting operating case
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Costs, risks, and expected value
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Key assumptions and dependencies
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Board-ready decision document
The Sprint gives you the answer. I can help you hold the line.
After the Sprint, most founders continue with me as their Fractional Growth Decision Partner—governing the plan, challenging new priorities, and helping leadership make the decisions required to keep execution on track.
$9,000/month • Six-month minimum • Reserved for Sprint clients
The ongoing partnership is not the starting point. The Sprint is.
Common Questions
Answers to what founders and leadership teams typically ask before we talk.
How is the Sprint different from hiring a fractional CMO?
A fractional CMO owns the ongoing execution of marketing. I give you a reconciled operating plan and a defensible recommendation on the specific expensive decision in front of you — in 21 days. Then, if it's the right fit, I stay on as your Fractional Growth Decision Partner to govern the execution. The Sprint is diagnostic and directional. A fractional CMO relationship is operational and ongoing. Most founders need the first before they know if they need the second.
How is the Sprint different from hiring an advisor or a consultant?
Advisors give you their opinion. Consultants give you a slide deck. I give you one reconciled operating plan and a go/no-go recommendation on the specific decision that's on your calendar this quarter. The deliverable is a document you can defend in a board meeting — not a set of frameworks to think about.
What if I already have an internal marketing team?
That's often when the Sprint is most valuable. Having a team doesn't mean the growth math is reconciled or that everyone is working from the same priorities. The Sprint interviews your team, uses their data, and gives your leadership one shared operating picture — without displacing anyone or adding another vendor to manage.
How does the Sprint work with my existing advisors or agencies?
The Sprint is designed to make your existing advisors and agencies better. I interview them, incorporate their inputs, and build the recommendation around the reality of your business. If the recommendation is to keep the current agency, you'll have the case to defend it. If it's to replace them, you'll have the case for that too.
What size companies do you work with?
Founder-led B2B services and SaaS companies with $2M–$20M in revenue and roughly 10–75 employees. Big enough to have real growth math to reconcile. Small enough that a wrong decision has visible consequences.
What industries do you work with?
My deepest experience is in financial services, fintech, and B2B SaaS — but the Growth Decision Framework™ works across founder-led B2B services and SaaS regardless of vertical. The pillars are universal; the application is what changes. The first 20-minute call will tell us both whether your specific situation is a fit.
What does the first week of the Sprint look like?
Day 1 is a working session with you and your leadership team. Days 2–5 are heads-down: I interview your team, pull your data, and reconcile the growth math into one operating page. By the end of week one, you already have more clarity than most 90-day engagements deliver — and you know the Sprint is going to answer the question you brought in.
What does the deliverable actually look like?
One document. Roughly 15–20 pages. Sections: reconciled growth math, priority & activity audit, positioning-to-revenue alignment, and the go/no-go recommendation with the operating case behind it. Designed to be read in one sitting and defended in the next board meeting.
What if the recommendation is "no-go"?
That's still a defensible answer — and often the most valuable one. A well-argued "don't do this" can save the average client $150,000–$750,000 in misallocated spend. The Sprint is priced on the certainty of the answer, not the direction of it.
Have a growth decision on the table this quarter?
Book a 20-minute call. I'll ask five questions to understand the decision, tell you honestly whether a Sprint is the right fit, and either invite you into one or point you to a better resource.
What Clients Say
"Katie has taken Morris & Pursley Financial Plans a long, long way. Our sales have tripled. She helped me clarify my message and build a strong marketing foundation for my firm. I'm incredibly grateful for everything she's done for our business."